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If all goes well, the
list box, as shown in the image left, fills with keywords
(or a message box telling you to try again appears).
The number to the left
of each keyword shows the number of searches carried out
in the previous month, the more popular appearing first.
NOTE: sometimes the Overture
server becomes unavailable for a day or two (or more), which
is why there are a number of other ways to obtain a list
of keywords, as explained elsewhere.
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Now click the Search
all button at the bottom of the list box and Ad Hunter
should begin to search out the number of ads displaying
for each keyword.
This is indicated by
the '¬>' sumbol followed by a number, the number
of ads. For example, take the entry below:
'19790 - edinburgh shopping
¬> 3'
This shows there were
19,790 searches for the keyword edinburgh shopping
and there are 3 AdWords ads showing on the page of Google
search results.
Notice the Search
from button? Highlight any entry and Ad Hunter
will start from there.
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If you only want to check out
just a particular keyword, and no other, highlight the keyword,
click the Search from button and then when the number of
ads is displayed, click the Stop button.
Saving the results:
you can save the results at any time by clicking the Stop
button, then clicking the Clipboard button. Open up a text
editor such as Notepad and paste the results into it. Then
save it as something meaningful. The file can then be loaded into
Ad Hunter at any time.
Picking up where you stopped:
you can stop Ad Hunter at any time during a run and when
you restart, by clicking the Search all button, Ad Hunter
will begin the run again where you last stopped.
If you have to leave half way
through the middle of a run, save the results so far by clicking
the Clipboard button and saving via Notepad or other text
editor, as explained above. When you come back, reload the file
and click the Search all button. Ad Hunter will
automatically resume where you last stopped.
That's because it skips any
result with a '¬>' in it. If you load ANY previously saved
file with a '¬>' in it, it will skip that entry!
So it is always a good idea
to save two copies of the same file - one which contains just
the list of raw keywords and the other with the list of keywords
plus the number of ads next to it (perhaps save them in separate
directories named run to do and run completed -
which is what I do).
Check result button:
this enables any keyword to be physically checked for the number
of AdWords ads showing. Simply highlight the keyword and click
the Check result button. Ad Hunter automatically loads
your default browser for you, complete with keyword and search
results.
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Prior to the browser
loading, the Google parameter input box loads, giving
you the choice of looking at the page as if you were in
any location in the world! You can also choose different
languages.
So, if you choose United
States, and English, you're telling Google you
want to see the page someone in America would see. Very
useful for setting up AdWords campaigns for different countries.
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NOTE:
the Check result is very useful because often, for various
unknown reasons (perhaps different Google servers, for example),
the number of Adwords ads showing on the actual Google page and
the number of ads indicated by Ad Hunter are slightly different.
However, don't worry too much about the difference. The Ad
Hunter results displayed are approximately the same (give
or take one or two results) as in the actual page. The discrepancy
is usually NOT enough to make a difference as far as the cost
of any AdWords clicks are concerned.
Google US and UK
option: checking either option gives you the choice of whether
Ad Hunter queryies either Google UK or Google.com. Depending on
what you're interested in, keywords will vary because of cultural
and other differences between the different countries. For example,
in the UK we might enter 'cheap holiday' as a search query. In
the States they would use 'cheap vacation'.
Don't check ads beyond:
if you are looking for cheap AdWords clicks then if there are
dozens of advertisers for a particular keyword, chances are any
clicks will be costly. Cheap clicks are usually found where there
are fewer advertisers - i.e. less than 10 or 20 advertisers. So
set a ceiling and Ad Hunter will tell you ONLY that the number
of advertisers is greater than (i.e. '20+' or '30+' or whatever)
that. Saves time and, potentially, money!
Finally,
notice the delay between Google queries? The
delay is random, and between about 5 to 15 seconds. That's been
done to mimic, in essence, a human user. Too many tools don't
makes such allowances, the software developers being inconsiderate
as far as Google's own bandwidth is concerned, which could potentially
mean the user at some point being banned. On top, Ad Hunter also
uses a real browser, which you can't see, to make the queries,
too, adding a further safeguard.
By using a
random delay, and a real web browser, the danger is avoided -
although I take no responsibility if you DO get banned (use Ad
Hunter at your own risk). All I can say is I have used Ad
Hunter for quite a while with tens of thousands of successful
queries. However, the decision is yours and if you are worried
then DON'T use Ad Hunter. Simple.