A successful AdWords campaign is not just about finding keywords with little competition in order to get cheap clicks. To get the cheap clicks, your Google 'quality score' must be high, too.

A high 'quality score' is achieved by matching the keyword and text in your AdWords campaign with the overall theme of your landing page and possibly with the rest of your website, too.

So the keyword in your Google ad must also be found in your landing page (in its title, headings, alt tags etc.) and be related in some kind of way (even obliquely) to the subject of the rest of your website.

Achieve all of that and you'll achieve a high 'quality score' and low-cost clicks. However, having said all of that, no one is actually certain (except Google) of all of the parameters used to calculate 'quality'.

Click on the AdWords Campaign tab and you should see something like the image left (with the fields empty, of course).

This is where you create an actual AdWords ad.

Enter the title of the ad, which can be up to a maximum of 25 characters.

Ad Hunter keeps track of the number of characters you enter and if you exceed the amount permitted, warns you.

Do the same with Line 1, Line 2, the Display URL and the Actual URL.

When you're finished, click the tiny buttons with the letter 'c' to copy to the clipboard.

Paste directly into your AdWords campaign - or paste into Notepad or some other text editor and then save it. It can then be added later.

Now to the landing page. Ad Hunter enables you to create a simple landing page from scratch. Make sure it matches the details of your Google AdWords ad for best 'quality score'.

Click the New page button to insert a skeleton html page. Click any of the buttons above, e.g. <CENTER>, to add the html tag to the clipboard. Then paste wherever you want within the landing page html code.

When finished, click the Clipboard button and paste into Notepad and save it with a name which, preferably, matches the target keyword (i.e. mykeyword.html). Note: it should also match the url in the Actual URL text box, too, to add to the 'quality score'.

Upload the landing page to your web server. It's also a good idea, too, to place a link on the landing page to your home page, and to have a link on your home page (or some other page on your site) pointing to your landing page.

It helps give the impression the landing page is an integral (and important) part of your web site, not just a quick throw-away page. It all helps to boost your 'quality score'.