Welcome to Ad Hunter Help

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Adwords Campaign

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Ad Hunter is aimed at advertisers who intend to use Google's AdWords pay-per-click advertising program. The AdWords program can be expensive if you don't know what you're doing, especially in fiercely competitive areas such as finance, holidays, web hosting and the like. The list is huge.

Pay-per-click (PPC) is all about keywords - finding those keywords which people use in a search engine, such as Google, to find what they're looking for.

If you can find a popular keyword, which has only a handful of advertisers bidding for it then you've a chance of paying only pennies if someone clicks your AdWords advertisement.

Sounds easy. Sounds simple, right? Like so many things in life, that's only half the equation. The other half is Google's 'Quality Score', which measures not only the relevance of your AdWords ad, but also the relevance of the page which the ad clicks through to. While no one except Google really knows, the quality score may also depend on not just the landing page, but also the whole of the web site of which it forms a part. So, please take note!

The image to the left shows Ad Hunter when it first loads. As you can see, basically it's a simple piece of software which is divided into two main areas, the Keyword List area and the AdWords area, accessed by clicking the Adwords Campaign tab.

Please note: unless you register Ad Hunter, you'll only be able to use it 10 times. After that, you'll be prompted for the registration code, obtainable on purchase, which you enter and then save.

Otherwise, Ad Hunter becomes 'crippled'. You won't be able to use it. However, by then, you should hopefully have made up your mind, one way or the other whether to buy or not.

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Copyright 2007 John Donaldson. All rights reserved.